![Barbie dolls sit on a display before the Barbie house opening ceremony in Shanghai March 6, 2009. Mattel Inc will roll out new services to reinvigorate its 50-year-old Barbie brand, such as letting buyers design their own dolls online, and expects strong ... Barbie dolls sit on a display before the Barbie house opening ceremony in Shanghai March 6, 2009. Mattel Inc will roll out new services to reinvigorate its 50-year-old Barbie brand, such as letting buyers design their own dolls online, and expects strong ...](https://c8.alamy.com/zoomsfr/6/a4f0e309152c434688e65b7abcd2879f/2d1eg10.jpg)
Barbie dolls sit on a display before the Barbie house opening ceremony in Shanghai March 6, 2009. Mattel Inc will roll out new services to reinvigorate its 50-year-old Barbie brand, such as letting buyers design their own dolls online, and expects strong ...
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Barbie has a new look – a campaign and brand evolution by Mattel to give consumers more choice - Truly Deeply - Brand Agency Melbourne
![Richard Dickson (COO of Mattel) Discusses American Girl, Barbie, Fisher-Price, Monster High & More! - YouTube Richard Dickson (COO of Mattel) Discusses American Girl, Barbie, Fisher-Price, Monster High & More! - YouTube](https://i.ytimg.com/vi/d2ORsKG2E2s/maxresdefault.jpg)
Richard Dickson (COO of Mattel) Discusses American Girl, Barbie, Fisher-Price, Monster High & More! - YouTube
![Barbie doll General Manager and Senior Vice President Richard Dickson is sitting between models presenting Barbie dolls during the press preview of the 60th International Toy Fair in Nuremberg February 4, 2009. Barbie doll General Manager and Senior Vice President Richard Dickson is sitting between models presenting Barbie dolls during the press preview of the 60th International Toy Fair in Nuremberg February 4, 2009.](https://c8.alamy.com/comp/2D20KTH/barbie-doll-general-manager-and-senior-vice-president-richard-dickson-is-sitting-between-models-presenting-barbie-dolls-during-the-press-preview-of-the-60th-international-toy-fair-in-nuremberg-february-4-2009-barbie-is-turning-50-years-old-more-than-2700-exhibitors-from-over-60-countries-worldwide-will-present-their-new-toy-products-from-february-5-to-february-10-2009-reutersmichaela-rehle-germany-2D20KTH.jpg)